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IBC 2010, Amsterdam

September 10-14, 2010

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Cisco Shows Off at IBC

Monday, 24. September 2007

Cisco Shows Off at IBC

AMSTERDAM -- Cisco  (NASDAQ: CSCO - message board) and Scientific Atlanta, a Cisco company announced today that they will be showcasing the next generation of broadcast contribution and distribution solutions over Internet Protocol (IP) at IBC 2007 (Booth 1.471). The innovative IP technology draws on Cisco's IP Technology leadership and Scientific Atlanta's video-delivery expertise to provide a complete end-to-end solution for broadcasters and video network operators. These operators face growing requirements for transporting high-bandwith high-definition and standard-definition content while reducing CAPEX and OPEX.

In order to provide the best solution for operators, Cisco and Scientific Atlanta have introduced a full range of video adaption products catering to any bandwith and quality requirement (uncompressed, JPEG2000, MPEG-2, and MPEG-4 AVC). These include Scientific Atlanta's D9402(TM) IP Receiver, D9430(TM) SDI Gateway, D9431(TM) SDI JPEG2000 Gateway, D9432(TM) HD SDI JPEG2000 Gateway and D9435(TM) IP Video Gateway, which will be launched simultaneously at IBC. Among the Cisco edge routers and metro platforms that form a key part of the broadcast contribution and distribution over IP are the high-end Cisco Carrier Routing System CRS-1 and 7600 Series Routers, the medium-range Cisco 7300 Series Routers and Cisco Integrated Services Routers and the Cisco 3750-ME and ME3400 medium-range Metro Ethernet platforms. A select group of the routers and metro platforms will be on display at IBC. Also on display will be the Scientific Atlanta Digital Content Manager (DCM) with a new feature providing IP forward error-correction capabilities.

Cisco and Scientific Atlanta are teaming with Dimetis GmbH, a full-service Broadcast OSS supplier, to provide its service-oriented architecture (SOA)-based video-aware BOSS Broadcast Platform for the monitoring, control, and scheduling of IP/Multiprotocol Label Switching (MPLS) based contribution and distribution links. The Dimetis BOSS Platform®  incorporates a modular and flexible design to accommodate new-generation services.

"Although IP is a relatively new technology for contribution and distribution, it is becoming the protocol of choice. It is flexible and connection-less and it provides strict Quality of Service (QoS) with managed latency and jitter to reliably deliver TV content. The business and technological benefits that come from using IP-based contribution and distribution over more traditional options allow operators to reduce OPEX and CAPEX while launching new revenue-generating services," said Dean Rockwell, vice president and general manager, Digital Media Networks at Scientific Atlanta.

© 2010 Dimetis